Translate Bad Habits, Into Good Ones
Art Director—2021—D&AD Submission
Other contributions
What better way to escape the passive aggressive threat of the Duolingo owl than by using the app regularly? This back-to-school campaign aims to encourage routine use of the app through conveniently placed advertisements where bad habits are practiced the most. It invites youth aged 16-22 to kick off their school year by working to replace their bad habit with a 5 minute language lesson!
As my team members focused on research and designing the advertisements for our campaign, I focused on building messaging that stayed true to Duolingo’s brand while matching the playfulness of our concept. To add an extra layer of mischief and really reinforce our idea, I pitched placing our advertisements directly in areas where the bad habits are practiced most.
Video Editor (Case Study Video) / Narration (Case Study Video) / In-App Design
Overview
Process
