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Airhead Arcade

Art Director, Designer—2021—2nd Place, Young Shits July 2021 Competition

Other contributions

What if we had the chance to travel back in time and advertise our dream job? For my teammate Kamryn and I, the DeLorean time machine would bring us back to the 1980s, where we'd be the coolest arcade owners you've ever met. This project consists of three billboards promoting our hypothetical business: Airhead Arcade. The posters, conveniently placed at bus stops, include detailed maps of the route from their current location to the arcade. This urges teens to make one more stop before they head home—because going home too early is totally bogus!

After pitching the concept of an advertisement that would guide youth directly to their favourite arcade, I developed “Do you really want to go home?” as the headline of our campaign. While my teammate worked on building the Arcade maps (that use real locations from Toronto in the 80s!), I ensured that our copy and visuals were all accurate to the decade.

Logo Design / Presentation Design

Overview 

Process

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