*amani maatouk,
design + art direction

My Vibe State is a Montréal-based streetwear brand that focuses on simple, humanistic design, prioritizing quality and comfort. Inspired by the work of brands like Vêtements and Fear of God, the client wanted a wordmark that is simple yet recognizable. The founder requested a clean yet imperfect, handwritten look to the typography, so we opted for a script font which was modified and personalized to fit My Vibe State's overall brand tone. The first My Vibe State drop featured a hoodie that incorporated the logo onto a design on the back of the garment, with the newest collection featuring the wordmark embroidered on its own on the front.

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All images courtesy of My Vibe State.

Overview