*amani maatouk,
design + art direction

Colour Your Size (branded as 'Color Your Size' for submission to USA-based competition) is a passion project that began as a conversation highlighting the negative effects of numbered clothing sizes, particularly for plus sizing. A numbered system creates social pressure and distorts our self-perception; Colour Your Size aims to introduce a brand new hue-based experience that caters to sizes way beyond XS-XL, and uses LiDAR technology to find your best fit.

By applying the system to Olderbrother, a sustainable and genderless brand, consumers can preview a shopping experience without the usual constraints of fashion, creating a personalized and refreshing environment. View the case study below!